This is not a typical commercial. It is meant to get people excited about this new brand, deliver a sense of the character of the brand, but also not give everything away. There is mystery, playfulness, and of course, sex appeal.

Eva Michon is an award-winning international film director with a gift for cinematic storytelling and natural comedic timing. Born in Johannesburg, Eva grew up in Toronto, where she studied film at the prestigious Ryerson University. She cut her teeth with music videos for bands such as Owen Pallett, Head Wound City, Deap Vally, and Death From Above 1979 before expanding into the commercial and narrative filmmaking world. Eva has made films for clients such as Canon, Lincoln Motor Company, Facebook, Ace & Jig, Pink Tartan and Rita Liefhebber to name a few. Eva is also the co-founder of Bad Day, a creative cutting edge biannual arts and culture magazine. She recently debuted a short film, “Small Fry, ” at the Toronto International Film Festival, and is currently working on her first feature film.