Elliot Simpson: 'For this shoot we used a really fun technique, we rigged a 360 camera on a pole, that was mounted to the artists, and hidden under their clothes. When stitching the 360 shots together in post, you can hide the mount, creating the effect that the camera is floating above the artists head. Creating a really unique perspective, that feels a bit cartoony, and was great for the artists performance. As always a bit mad shooting with The Manor in our local area for two days, keep an eye out for a cameo from me driving the car at the end of the video'

Elliot Simpson is a director and photographer from South London. His work blends technical experimentation and his eye for art direction to tell stories. Adept at getting authentic performances that capture a cultural scene or directing tongue in cheek narratives that twist reality, his work always keeps you watching. His background in editing and post production enables him to seamlessly integrate graphics into the fabric of his films. His strong use of choreography has led to successful collaborations with Adidas and Puma as well as many music videos. As a photographer Elliot has captured a raft of music artists for campaigns as well as brands such as Beats By Dre, Adidas, Converse, Nike, Vans and Vogue.