Elliot Simpson: 'I wanted to interpret the lyrics of the track in a less obvious way. Smart phone/social media addiction is a popular topic at the minute, and people genuinely feel lonely without their phones. I wanted to create a tongue in cheek, narrative video about a smart phone rehab retreat, where our quirky cast turn up for treatment from their addictions from Dr Joel Corry. Inspired by the series like Black Mirror, making a bit of a social commentary on society and where we could be heading in the not so far future.'

Elliot Simpson is a director and photographer from South London. His work blends technical experimentation and his eye for art direction to tell stories. Adept at getting authentic performances that capture a cultural scene or directing tongue in cheek narratives that twist reality, his work always keeps you watching. His background in editing and post production enables him to seamlessly integrate graphics into the fabric of his films. His strong use of choreography has led to successful collaborations with Adidas and Puma as well as many music videos. As a photographer Elliot has captured a raft of music artists for campaigns as well as brands such as Beats By Dre, Adidas, Converse, Nike, Vans and Vogue.