Ed Morris directed the NHS campaign 'We Are The NHS: Then, Now, Always' through MullenLowe Group UK. The films in this campaign bring together not one, but multiple - small yet special - moments from over the NHS’s history. It is work that imbues us with pride; pride for our rare and cherished healthcare service, and for the people who made this moving campaign into a beautiful piece of moving imagery.

Ed Morris is a London based director. A simple statement but I think he needs to know that. And you need to know that. But as one of the most decorated creatives of his generation he has this great ability to simplify ideas and make them better.