Burdened with the foresight of truth, an enlightened Kojey preaches to ignorant souls, hiding in stark black and white from the volatile truth facing them outside. Kojey begins to turn their ignorance around, enriching them into the world’s true colours before impending doom.

Based in London, Haddad excels in creating culturally resonant films, often turning his attention to reframing modern cultural narratives. Using his sophisticated eye and natural story-telling ability to subvert expectation, his work is texturally rich and defies categorisation. Haddad has already built a strong reputation for himself within the music and fashion worlds, shooting commercials for Guerlain & Footlocker x Fifa, as well as promos for Kojey Radical, Priya Ragu and Anaïs. He has numerous accolades under his belts, including Vimeo Staff Picks, Kinsale Shark, Berlin Commercial and 1.4 On The Cusp of Greatness selection.