The idea originated from seeing over and over the awkwardness of physical greetings at the start of the pandemic when we couldn't touch. The idea came together when I made the realization that people really emphasized, either with their body language or through their gaze, the meaning or nature of whichever greeting or physical action they were partaking in. For example, the reason for shaking hands at the end of a soccer game is to convey respect for your opponent, win or lose. But when we cannot touch the significance and the desire to transmit that sentiment is overemphasized in lieu of physical contact, and actually makes us reflect on the original meaning of such a custom in the first place. I thought that was beautiful and I felt inspired to share that observation.

Silver winner at the Shots Awards for New Director of the Year 2020, David Findlay is filmmaker from Quebec City, Canada. Findlay's work focuses on the earnest study of human behaviour and is known for seamlessly straddling the line between fiction and documentary through a highly cinematic and empathetic lens. Additionally to being shortlisted for the D&AD Next Director Award, in 2020 David premiered his film 'Found Me' at the Toronto International Film Festival (TIFF), which went on to be a Vimeo Staff Pick Premiere while his debut documentary 'Ndagukunda déjà' premiered at IDFA (Amsterdam Doc Fest).