Working on this project has been been one of the high points in my career to this point. It was such a pleasure to direct TuShea and see him literally conquer his fears in real time. Was also great to work with such a strong creative team from W+K. We shot over 4 weeks and I honestly didn’t think TuShea was going to have the confidence to dive head first off the top board on challenge day. It was definitely emotional watching him throw himself off it for the first time. The production had its challenges, that's for sure! It wasn’t much fun lugging our kit up and down the 10m diving platform on narrow, slippery steps all the time! I won’t forget jumping next to TuShea as dove off the 7m with a go pro in my mouth trying to keep my eyes on him to hold the frame. Spike Morris and the rest of the crew did an incredible job, with next to no lighting I’m chuffed at the look we managed to achieve. Was a chaotic month of filming but I’d do it all again in a heartbeat!

Mixing formats and taking inspiration from recent history, Dan Emmerson’s work takes fast-paced, fluttering glances at youth and British culture. Dan began his career as a freelance producer and photographer, where he developed an eye for detail and the ability to draw out relatable, authentic performances. His work includes 'For The Coming Age' for Collusion, 'Close the Paradise' for Loewe, 'Phantoms of London' for Nike, 'Re-issued' for Burberry. In 2019, he directed ‘Men in Nursing’ for the NHS, ‘Where Were You’ for The Face and ‘Vote For Me’, the comeback music video for the iconic British band The Specials. ‘Vote For Me’ won Gold at Ciclope 2019 for Animation. In the same year, Dan’s commercial ‘England World Cup Squad Announcement’ for The Football Association won Bronze at the British Arrows. In 2020, Dan directed the BBC’s response to Covid-19, with ‘Bringing Us Closer’. Most recently Dan released a short doc made with Wieden+Kennedy for Nike and Channel 4, telling the story of Londoner Tu’Shea and his battle against self doubt.