On a global scale, loneliness has been an escalating problem during the pandemic. And since a new Danish study shows that one in three think it is hard to ask people they know if they feel lonely the four organizations Danish Red Cross, Danish Red Cross Youth, DaneAge Association and the Mary Foundation have joined forces in a new campaign to battle loneliness in Denmark.

Copenhagen-based director Christina Amundsen's career started out working with documentaries, music videos and creating visual identities for musicians and designers. Since then, she has added commercial work to her repertoire. In her recent spots the directorial talent has shown her ability to treat issues like domestic abuse and loneliness in a both gentle and effective way.