This film is a love triangle with a marine theme but beyond that, it’s about falling in love with the cheeky, sexy irreverence of Gaultier all over again. In the spirit of JPG - flirtatious and playful but chic. Using the brand’s iconic visual codes, for example the sailors, the mermaid and the cone bra while twisting them into something modern and fresh for a new generation of Jean Paul Gaultier customer.

Following her graduation from Central Saint Martins back in 2008, Charlotte Wales began working for celebrated fashion photographer Daniel Jackson before launching on her own. Her refined images explore a distinctive sense of femininity and youth, which have garnered her editorial commissions from Vogue, The Gentlewoman, New York Times – T, and an enviable list of commercial clients which includes Hermès, Chloé, Céline, Louis Vuitton, Chanel and Area Studio. Oscillating between still life photography and moving image, Charlotte has completed a number of film and video works.