I'm really proud of this video. It was an ambitious set up and the team executed it beautifully. Since watching his early videos, I've always wanted to work with George and actually doing so has been quite surreal. The idea for ‘Dance All Over Me’ stemmed from taking inspiration and techniques traditionally used in hip hop videos from the likes of Kendrick Lamar and Pa Salieu, where people in the background begin to multiply. We wanted it to feel like George had walked onto the wrong set, surrounded by dancers. As the track progresses, the choreo really comes to life, almost as if the music inspired them to move. George liked the idea of having line dancing, featuring LOTs of dancers and the routine was masterfully put together by Suzette Brissett. Huge thanks to everyone involved in bringing this to life. It’s great to see it out in the world.

Charlie is a passionate and prolific Director and Photographer who regularly works with globally renowned musicians as well as high-profile fashion, sport and lifestyle brands. His portfolio includes collaborations with Stormzy, Yungblud, Cat Burns, Sam Fender, Ghetts and Mabel, as well as Levi’s, Nike, JD Sports and Puma. Having come from a photography background, Charlie has become known for his sophisticated use of lighting and careful framing, which means he’s able to make every shot feel like a photograph. His experience with making talent feel at ease and vibrant personality on set, makes him one of the most in demand directors of the moment.