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Google ft Ludacris, Buying All Black

Charles Todd

Scheme Engine

Charles creates an interactive video to support 70 Black-owned Businesses, for Ludacris’ new single ‘Buying All Black’. Ludacris teamed up with Google, and the interactive video “gamifies” the Google search process to show the scope and range of Black businesses.

Charles’ diverse and purpose-driven work explores storytelling through experimental mixed-media. Alongside award-winning commercials, his original shorts for Apple Music have revolutionised the music documentary genre. He’s committed to magnifying overlooked perspectives, and has been featured at MIPAD (Most Influential People Of African Decent).