On The Cusp, Longlist - Dance
Shortlist - Dance
Dance
Winner - Silver

Nike, Member Days

Camille Boumans

YouthClub

What added an interesting aspect to working on this project for me was the spontaneous nature of the dancing, which wasn't choreographed before the shoot. While we knew what we needed to make it work beforehand, the final movements became clear once shooting. Collaborating with the skilled movement directors, Lars Bothe and Leonarda Lovrekovic, transformed the project into a captivating experiment on set. This approach allowed each individual dancer to stay true to their unique style.

Camille Boumans is a Dutch Gen Z director, editor and mixed media artist with a skillset way beyond her years. With a degree in audio visual design to boot, her profound understanding of filmmaking techniques has landed her collaborations with iconic brands such as Mercedes, Nike, Wrangler and Puma solidifying her reputation as a dynamic filmmaker with a keen eye for both modern and iconic aesthetics. Like her hero Johan Cruyff with his 'Cruyff Turn', Camille’s unpredictable and varied skillsets have blossomed into a world class skill in capturing star talent as evident through her collaborations with legendary sprinter Usain Bolt, the iconic late Virgil Abloh and A$AP Ferg to name a few.