Director and CD Björn Swoboda moved his first steps into the advertising world as score composer and sound designer. Soon after experimenting with short films as director, he was assigned his first commercial directing works. His directing vision is melting together a deep knowledge of sound, editing and production dynamics with a clear sense of aesthetics and narrative. Eike Frederik Schulz is a director writer. He started his career co-writing one of Germany's most influential movies of the last 20 years, Victoria. His approach is narrative first. He knows movies inside out and he applies a dramaturgy methodology to advertising, creating longer form branded content that feels like a movie.