Sun Tzu’s famous quote, “To know your enemy, you must become your enemy”, was the starting point for the campaign. I worked alongside the team at BBC Creative to create a film that embodied this mantra. Instead of a digital only approach, we explored techniques that resembled ice and snow before landing on a mix of 3D and stop motion.

Balázs has a great body of work which speaks the language of cinema and has a deep understanding of how to create a feeling through film craft, both in camera and VFX.