It was a bit of a mad dash this one, as Old Spice wanted to get it done and released quickly as a response to another brand's commercial that came out a few weeks before. We had a week to get it all shot and then a week for all the post. The initial script was much simpler - the horses were normal sized and specifically "prop horses", so I made a few changes, extending their legs and adding the one handed idea to give it a bit of the surreality it felt like it was asking for. We shot it out in Los Angeles and right at the last minute were told we couldn't use real horses, so we had to use prop horses and do our best to bring them to life in post - luckily we had a great post team who were very obliging. Isaiah is also a blessing to have involved, he's been a part of that character's development since his conception so he knows exactly what works and doesn't work, his insights were invaluable in the writing process.

A native of West London, Arthur is a writer and director. He works across advertising, music videos and TV comedy. In 2022 he won Gold at the Young Director's Award in Cannes and has directed projects for the BBC as well as a number of other major brands and labels. He also co-created the comedy project ‘Uncle Shortbread’ with writer Cosmo Wellings, and together they have a shows in development with Channel 4 and in production with Adult Swim.