There are many forms of animal cruelty but sadly every form is committed by humankind. So for this important Brand Film for World Animal Protection, we decided to turn the camera upon ourselves and really question how we as a species can act so appallingly to other creatures. We wanted to create a film that captures the ethos of World Animal Protection, a courageous and passionate organisation that is determined to end animal cruelty worldwide.

Anthony Dickenson has been working in the industry for 15 years. His background in in cinematography and photography. After carving his path in Music Video making promos for artists such as The XX, Jon Hopkins, Mount Kimbie and Groove Armada, he moved in to the commercial world where he worked on many Nike campaigns and projects for Lexus, Sony, Virgin media to name but a few. After leaving Pulse films where he spent most of his early career, Anthony started a production Company and Agency with writer/producer Mark Harbour. All Mighty Picture has now been running for 6 years and solely creates films for the natural world. Their Clients include WWF, World Animal Protection, Amnesty International and they continue to work with the smaller British wildlife charities to help give them a voice.