A METAPHORICAL TALE OF A MAN’S STRUGGLE IN LETTING GO OF HIS PAST IN ORDER TO FEEL COMPLETELY FREE - WE FIND OUR PROTAGONIST, PORTRAYED BY DESMOND RICHARDSON, STUCK IN A LIMBO-LIKE CYCLE WHILE ATTEMPTING TO ACHIEVE A BREAKTHROUGH. THIS TALE IS A METAPHOR OF THE CREATIVE PROCESS AND THE STRUGGLE ONE GOES THROUGH AS AN ARTIST, WHILE SEARCHING FOR AN IDEA.
Bato’s main focus has always been to reinterpret any medium he works with. In an effort to give viewers a new way in which to enjoy media, Bato explores the non-traditional, hoping to push the boundaries of filmmaking past its current threshold. In 2008, Bato moved from Italy to California to produce editorial work for VOGUE, V Magazine and GQ, in addition to developing photo creative for the likes of Reebok, Alexandre Plokhov, and CHAMPION. In 2014, Bato moved to New York City to create visual content for PHILLIPS, Hood By Air, NOWNESS, and SHOWSTUDIO among others. After three years in New York he founded his eponymous creative agency and production company ANDRE BATO CORP in 2017. Marking the beginning of his career as a filmmaker, Bato went on to direct commercial work for brands such as NIKE, Zegna, Spotify, Pepsi as the company forged relationships with household agencies like Conde Nast, M&C Saatchi and VICE. Today AB CORP films have received attention from film festivals worldwide, as well as establishing a following among the artist community. Between AB FILMS and AB STUDIO, ANDRE BATO CORP continues to create and consult for companies and artists across a diverse array of industries and disciplines. Bato’s first narrative film, a cinema-installation titled GOOD MORNING, is slated for release in 2021.