Shai Caleb Hirschson Chief Creative Officer
IMAGINE

Multi-Instrumentalist, Entrepreneur, and Creative Visionary

Shai Hirschson is a South African-born entrepreneur and multi-instrumentalist whose journey in the creative industry spans over a decade. After relocating to Germany in 2012, Shai quickly established himself as a trailblazer in music and sound innovation. In 2018, he founded GINGER, a music agency that later merged with MassiveMusic to become a boutique powerhouse within the German market.

Currently, Shai leads IMAGINE, a creative studio powered by music, where he serves as CEO and Creative Excellence Director of a group of companies, including 86Tales, a music house, and x86, a visual innovation studio. Through IMAGINE, Shai combines cultural insight, cutting-edge technology, and artistic collaboration to redefine how brands connect with audiences.

Renowned for his work with global brands like OTTO, NIVEA, and Google, Shai’s projects are deeply rooted in storytelling, emotion, and sonic branding. His ability to bridge tradition and modernity is exemplified in groundbreaking campaigns such as OTTO’s “Generation O” and the development of Harmoniq, a revolutionary software platform for music producers.

A father of four, Shai’s passion extends beyond his professional pursuits. As a cultural enthusiast and advocate for innovation, he continues to inspire creativity and progress across industries, transforming ideas into powerful experiences.