Sam Long Executive Producer / Partner
Good Oil Films

Sam Long, Executive Producer and Partner at Good Oil cut his teeth in Wellington at several leading advertising production companies. When Good Oil was founded in 2001 he moved into the role of producer. A great nurturer of creative talent, he has gone on to produce work that has won Cannes Lions, One Show, D&AD, Clio, NYF, AWARD and many more.

He has helped the company gain recognition as Production Company of the Year at ADC, Axis, CICLOPE Asia Pacific, and BestAds. Additionally, Sam has also served on the judging panels of Ciclope, LIA, AICP, NYF Advertising Awards, and AWARD.”

A champion of Good Oil’s commitment to leave the world a better place than they found it, Sam has facilitated numerous charity campaigns. He has helmed work that addressed men’s mental health and cancer research, as well as films that raise awareness for the importance of diversity and education. He has played a pivotal role in assisting the rise of emerging directors, with Good Oil directors winning the AWARD Awards Emerging Director category for the last three consecutive years.