Lula Ososki Creative direction & consultant

Lula Ososki is a multi-hyphenate creative, consultant, writer and researcher. Lula started writing for i-D at 17 before going on to work as a creative at agency Superimpose, with clients such as Burberry, Adidas and Palace.

She then took on the role of Head of Gen Z Content at Irregular Labs, an innovation lab dedicated to helping brands understand and connect with the opinions, insights and imaginations of Gen Z of which she is now a founding partner. Here she worked as an editor on Irregular’s reports, offered trend forecasting and consulting to clients and helped to build a global community of Gen Z talent.

Lula was a speaker on a panel at Business of Fashion VOICES 2018, and at 18, was featured as part of DAZED’s #dazedgeneration highlighting future voices. Today, Lula is freelance offering consulting and creative direction services for a range of brands across fashion and culture.