Georgie MacEchern

Head of Sales

Caviar

As Head of Sales & PR for Caviar in London & Amsterdam, Georgie has played an integral role in helping build the brand and grow the roster over the last six years since joining. Having previously worked at Stink and Cut+Run prior to that, she is one of the most sought after reps in London. Her drive and energy is next to none and she loves working closely with her team and directors in developing their careers.

She is also one of the industry’s most respected DJs playing at all the major events & parties worldwide, and it’s this combined love for film & music which keeps Georgie’s passion alive.

I was born in….
London.

I now live in…
London still. ;)

But if I could live anywhere, it would be…
Ohh too many to name….but somewhere in Europe with the ocean or mountains close by.

Right now, I’m binge-watching…
"This Is Us" on Amazon Prime.

The last track I listened to was…
Camelphat Feat Eli & Fur “Waiting".

I dream about…
returning to some kind of normality.

The app I couldn’t survive without is…
Shazam.

Social media is…
A Catch 22 to me but for our line of work it’s imperative to stay relevant and all over it.

When we can travel again, I’ll be heading to…
Tulum I hope to go see one of my best friends & her boys (my godsons).

The most important lesson I’ve learned in 2020…
1) importance of health and well-being after having faced some tough personal health issues this past year.
2) letting go of control.

The best/worst thing about lockdown was…
much needed slower pace of life and time out / living in isolation pretty much for a year now. haha

What the film industry needs is…
as with everything in the world right now - humanity, warmth & kindness.

What I wish I’d known when I was starting my career…
Work Life Balance.

The best advice I’ve ever been given…
Be Yourself.

The film I wish I’d made…
Le Grand Bleu.

My biggest inspiration is…
My family & friends.

The person I would canonise is…
Greta Thunberg - inspiring the impact this young Swedish girl has had on the world and our need for climate change.

If I wasn’t...
In advertising I would love to be working in the holistic world of alternative therapies.

My last meal would be…
Roast chicken & all the trimmings followed by Tiramasu.

My life philosophy in three words…
Love Balance & Gratitude.