Director's Works
First Bus, Moving the Everyday Yassa Khan
Yassa Khan's work combines heartfelt narratives, grand themes and beautiful, at times kaleidoscopic visuals across a body of work ranging from short films and documentaries to music videos and commercial work. Yassa, who is Welsh, Pakistani and gay, draws on his turbulent childhood, harnessing a unique ability to understand complex and emotional stories and convey them with the utmost respect and a lightness of touch. His graphic style is heavily influenced by his previous roles as a graphic design and art director for global advertising agencies and fashion brands such as Grey, Droga5, Havas and The Gucci Group, McQueen and Comme De Garcon. His first short COSMOTO, a documentary about the front line Zambian anti-poaching officers, received acclaim on the film awards circuit. His latest feature documentary OVERHEATED, a climate film featuring Billie Eilish, Vivienne Westood and Yung Blud was released in partnership with WeTransfer and shown in selected cinemas globally. His latest commercial work includes a campaign for scented water beverage AirUp which features mind bending choreography by Yoann Bourgeois. This was followed by a documentary for Coca Cola about the work being done to mitigate the effects of plastic pollution on the people that live and rely on the Mekong Delta river in Vietnam. He is also working with Ffilm Cyrmu on a feature expected to be released in 2025 as well as writing several feature scripts.
This was the perfect brief to showcase an experience rather than a product - Every person has a bus story. A beautiful childhood memory. A random conversation with a stranger. The bus is more than just a ride, it's where moments of connection, humour, and magic unfold, knitting communities together stop by stop. It is not always perfect but embracing those imperfections and striving to improve is what makes them more loveable. Buses don’t just move people – they bring the us together. The Story was told by Musician, author and Mental health activist, Jordan Stephens.