Director's Works
Adidas, 1000 Back Vincent Haycock
Director, photographer and creative director, Vince Haycock’s vivid romantic aesthetic is beloved by some of music, fashion and advertising’s most influential names. Recently, Vincent oversaw the creative direction of: Adidas “1000 back” campaign – for which he directed commercials and photographed a stills campaign; Instagram’s relaunch via short film series: ‘Connections’, and Zalando’s international ‘We Will Hug Again’ campaign. He additionally directed ‘This Generation’, another globe-hopping campaign for Deutsche Telecom, starring Billie Eilish, and short film ‘A Life of Liberty’ for Zalando, featuring Lachlan Watson. Previously, Vince has helmed commercials for VW, Uber, Coca-Cola, Volvo, Johnson & Johnson, Match.com, and the One Love Foundation. An occasional self-shooter, he shot two documentaries for Apple to demonstrate the capabilities of the iPhone. Over his career, Vince has worked with multiple musical icons, such as Kamasi Washington, Dua Lipa, Lana Del Rey, Sam Smith, Paul McCartney, Kelsey Lu and Spiritualised. A close collaborator of Florence + The Machine – they co-created ‘The Odyssey’, an extensive visual album that amassed multiple MTV Awards and UKMVAs. Since then, Vince has also worked as Creative Director for artists including Kesha (2023), Lila Drew (2022) and Maxo (2021- ongoing) to guide their film, photography, graphic design, album artwork and tour concepting. He also frequently directs promos for the UK’s Sam Fender.