Director's Works
KFC, Believe Vedran Rupic
Vedran Rupic is a director based in Gothenburg, Sweden. Originally from Bosnia, Vedran moved to Sweden as a refugee and has since taken the advertising world by storm with his off-beat and surreal films for the likes of KFC, Wagamama and Confused.com. The mastermind behind Salvatore Ganacci's viral music videos and short films, which have been amassed over 100 million views on YouTube, Vedran’s eye for the absurd has earmarked him as one of the most exciting directors in the industry. Vedran does weird at its best; in his own words, he does ‘premium weird’.
From the start, I had a really good feeling about this campaign. It's bold, clear and simple. The viewer should feel like they wanna move after seeing this. And if not, they should be: literally just vibing. To me, this was one of those inside-out ideas, where I'm never solving narrative problems, or patching ideas together. The core idea coupled with a big musical component meant I had everything I needed to make it interesting. This is the type of job in one's life that has one thinking: Why am I not only doing jobs like this?