Director's Works
Hanes '1901' The Coles
The Coles, siblings Sophie and Walker, are a directing duo known for their sophisticated cinematic visuals, permeated with memorable casting and nuanced humour.
The Coles take underwear makers Hanes back to 1901 for their ‘Invention of Comfort’, in a lavish reimagining of the brand’s origin story. Set against the stuffy backdrop of the 1900s, a group of high-society Victorians decide they’ve had enough of high collars and corsets. Liberatingly casting their uncomfortable clothing aside, we leave the group in little but their Hanes intimates.