Director's Works
Lurpak, Crush Expectations Scott Lyon
With an unrivalled back catalogue of commercials and music videos to his name, Scott is an incredibly gifted and visionary director whose clever filmmaking has won him multiple awards including prestigious Cannes Lions and British Arrows accolades. Scott’s background in fashion and music video shines through in his conceptual, fast paced and mixed media commercials – often with an iconic soundtrack or cleverly designed soundscape, During his music video beginning in the early days in the noughties, Scott worked with the biggest bands of the time including Kasbian, Franz Ferdinand, Bloc Party, Mark Ronson and Moby and won Best Director at UKMVA predecessor The CADs in 2006. Scott transitioned into commercials in 2008 and his VW spot ‘Better Every Day’, was applauded with a Lion in Cannes that year. This was closely followed by a win at the Saatchi & Saatchi Young Directors Showcase and his multi-screen car collage spot ‘Everything’ winning multiple Clio Awards as well as silver at the 2010 BTA Awards. This signalled the start of Scott’s long-time relationship with Honda that most recently manifested last year’s dashboard POV supercut ‘Forever Determined’. Scott has since directed films for multiple high-end brands including Amazon, Adidas, Audi, Nissan, PlayStation, HSBC, HP, Puma, and Lurpak (whose “Weave Your Magic” spot won a Silver Film Lion at the 2013 Cannes Lions) and Sky. Also a highly regarded fashion photographer and graduate of Central St Martin’s College of Art and Design, Scott won the Vogue Young Photography Award in his first year of graduation, quickly becoming a favourite with cutting-edge cultural platforms including i-D, The Face, Arena, Dazed & Confused, Glamour, Jalouse, and Vogue.
