Director's Works
Bakar, Alive! rubberband.
Directing-duo rubberband. is comprised of Jason Sondock and Simon Davis. Their work is defined by its dynamism, originality, and inventiveness, never satisfied with the status-quo, always pushing the boundaries of convention. Known for their unique creative choices and genre-bending style, rubberband. has collaborated with some of the world’s most recognizable brands, creative agencies, fashion houses and musicians defining their seat at the intersection of film, art, and culture. Their innovative approach to filmmaking has earned them top honors at international film festivals and advertising award shows. With a singular ability to blend innovative techniques with dynamic narratives, rubberband. continuously crafts visually arresting films that are rich in texture and deeply human. Their work is set apart by their unique and visionary touch, seamlessly blending artistry with effortless style.
“Alive! was an extraordinary experience in every way. Working with an artist as brave and creative Bakar is the sort of collaboration you dream of but rarely find. The idea for the video was simple, abandon a car in the middle of Piccadilly Circus during rush hour and perform the song. This was done for real. Alive! is about the freedom and self expression, and what that means in the context of a greater whole. To stand in front of a sea of faces and attempt to feel Alive.”
