Director's Works
Tiger Beer, The restaurant Romain Chassaing
Romain Chassaing’s symbiotic use of character and environment leaves lasting impressions on audiences. The director’s visual signature is defined by a combination of dark humor and rhythmic storytelling coupled with regular references to the icons of cinema. Romain got his start creating album art, and his talents quickly attracted the attention of several musicians, who invited him to direct their videos. His clip for Naive New Beaters Words Hurt earned him a D&AD Yellow Pencil. Since then, he has become one of the most lauded French directors in the industry with a reputation for his blockbuster commercials. His brand clients include Winamax, Xbox, Schweppes, Sega, Mercedes-Benz, and Riyadh Season. In 2023/2024, he was named Director of the Year by the Club des DA. His work has been recognized at the Cannes Lions, Ciclope, D&AD, and the UK Music Video Awards. Romain is one of the founding partners of Solab Films.
The uniqueness of this film lies in the authenticity of its execution: every stage of the restaurant's evolution (four in total) was built and filmed using practical effects, with no reliance on CGI. We designed each version of these "carts" with a meticulous and handcrafted approach, from the initial sketches to their construction, in collaboration with talented teams. The challenge was significant: imagining, building, and evolving these rolling structures while ensuring the safety of both the equipment and the crew during filming. The shoot in Bangkok required rigorous logistics, including the closure and adaptation of numerous locations to make these production feats possible. This project is the result of an ambitious collective effort, where every detail was carefully considered to bring this spectacular transformation to life in a truly tangible and immersive setting.