Director's Works
Riyadh Season, Everything Or Nothing Rich Hall
Rich is a director working and living in London. His talent for filmmaking was noticed, and subsequently nurtured by leading production figure head, Matthew Fone. Under Fone and Riff Raff’s close development, Rich has made a number of eye-catching music videos and commercials that contribute to his cinematic style and astute visual eye.
Rich’s commercial credits are growing exponentially featuring leading global brands such as Nike, Xbox, BT Sport, Uber Eats, Nando’s, and most recently Virgin Media X O2. The films he has directed have garnered him an excellent reputation in the industry; being well-known for high-quality and characterful pieces. Notably, Rich’s spot KFC ‘Your Chicken Could Never’ was named one of the Top Film Ads at the Campaign Live Awards, contributing to Riff Raff ’s prestigious title ‘Production Company of the Year 2021’ .He combines both the human and visual aspects of filmmaking effortlessly - a prime example being his ‘Nice Guys Finish Last’ Nike Commercial featuring Marcus Rashford which challenges gender stereotypes within the sporting world. In 2022, Rich has directed a wide range of films including Hydrow ‘Balloon’ and Paddy Power ‘Where Were You in 22’, and VOLT, for which he was nominated for On The Cusp Commercial at 1.4 Awards. Rich’s atmospheric promo for Depeche Mode's ‘People are Good’ scored him a win for Best Alternative Video - uk at the UKMVA’s 2024. With his incredible wit and tasteful style, we see big things for Rich and back him all the way!
The Riyadh season promo pedigree is strong. Some brilliant directors have already laid their mark on these films and it’s no surprise to me. The guys at Big Time Creative Shop are amazing and make it an alluring prospect. Long- form work that borders on short-film length, with ambition to make things as creative as you want, and unwavering trust to make them with the people that you need.
When we got the brief, something jumped out to me. I’d never seen a boxing film before that heroes the physical space of a ring before. The four angles of the canvas. The corners.
I built an idea out that told the stories of two amazing figures, Terence Crawford and Israel Madrimov, through the inverted and sometimes positive protrusions of a corner. We would be transported to Omaha Nebraska or a small town in Uzbekistan all based on the interaction with their corners of the ring. Sometimes we would match cut, other times we would build sets into the corners, creating a sort of collage of their life within the square.
I’m so happy with the finished product and that’s because of the amazing team. Thank you of course to Riff Raff and to the great crew in Mexico. Big shout out to The Hogan for the countless music edits, and Sam at 750 for the meticulous care. Thank you to the zen production master Kate Brady for pulling off this impossible feat with 2 weeks pre-production from sign off to shoot! Also to Dustin Lane (absolute hero) and Ben Corfield at Stitch too. All the others you know who you are.”
