Director's Works
Depeche Mode, People Are Good Rich Hall
Rich is a director working and living in London. His talent for filmmaking was noticed, and subsequently nurtured by leading production figure head, Matthew Fone. Under Fone and Riff Raff’s close development, Rich has made a number of eye-catching music videos and commercials that contribute to his cinematic style and astute visual eye.
Rich’s commercial credits are growing exponentially featuring leading global brands such as Nike, Xbox, BT Sport, Uber Eats, Nando’s, and most recently Virgin Media X O2. The films he has directed have garnered him an excellent reputation in the industry; being well-known for high-quality and characterful pieces. Notably, Rich’s spot KFC ‘Your Chicken Could Never’ was named one of the Top Film Ads at the Campaign Live Awards, contributing to Riff Raff ’s prestigious title ‘Production Company of the Year 2021’ .
He combines both the human and visual aspects of filmmaking effortlessly - a prime example being his ‘Nice Guys Finish Last’ Nike Commercial featuring Marcus Rashford which challenges gender stereotypes within the sporting world. In 2022, Rich has directed a wide range of films including Hydrow ‘Balloon’ and Paddy Power ‘Where Were You in 22’, and VOLT, for which he was nominated for On The Cusp Commercial at 1.4 Awards. Rich’s atmospheric promo for Depeche Mode's ‘People are Good’ scored him a win for Best Alternative Video - uk at the UKMVA’s 2024. With his incredible wit and tasteful style, we see big things for Rich and back him all the way!
"It’s equal parts an honour and daunting when making a video for Depeche Mode. Not only do they have music video royalty behind them, but even Riff Raff have churned out some outstanding videos themselves for the band in recent times (Personal Jesus, Wagging Tongue). Throw a world class DOP like Martin Ruhe into the mix, 8 days prep and 1 shoot day then you’ve got a real mind f***.
I wanted to make an idea that changes multiple times during the video, as if unravelling with the song and our understanding of it. The song reminded me of the fragility of human relationships, how easy we forget, how easily we’re misled. So, I came up with the idea to somehow immortalize those every day, human interactions, in front of a white wall and heighten them to the extent that they feel like art (well, sort of).
It wouldn’t be possible without the unwavering support of Riff Raff, Black Kite, and the good people at Columbia US. Not to mention the amazing crew, especially the ones who were unloading dirt into a fake grave at midnight - you know who you are."
