Director's Works
Jordan Webb, Pass Go Reece Daniels
Reece Daniels is an LA-based director, drawn to stories and visuals that are bold, intense, and visually-driven. His work screened at numerous Academy Award®-qualifying film festivals, including the deadCenter, Bend, BronzeLens, and Rhode Island Film Festivals.
His recent narrative short, "Damien's Gym" was acquired by Generation Iron for global distribution, as announced at the American Film Market, while his prior narrative short "BONGO" premiered on Directors Notes.
He's directed music videos for Grammy® and Tony®-nominated artists, with his work screening at industry events such as Berlin Commercial, Conero Film + ADV, and the Shiny Awards. Reece co-founded the production company Kairon Pictures, collaborating with clients such as Sony Music, Thierry Lasry, Alamo Records, and more.
Reece recently graduated from NYU's Tisch School of the Arts with a BFA in Film & TV Production.
For such a chaotic and emphatic track, paired with Jordan's energetic lyrics and delivery, I knew the video for "Pass Go" needed to match the song's velocity.
I set out to make a video that accounts for every beat of the song, and in one 12 hour day, we shot over 60 shots, all of which are in the video.
Beyond the visual element, the story of "Pass Go" revolves around a game that is utterly indecipherable, in which Jordan is tasked with prevailing under a disadvantage. It's a simple concept that touches on the concept of privilege and the way society is inherently "gamified."
