Director's Works
Converse, We Create Next Paul Herrmann
Self-taught director and photographer Paul Herrmann intuitively captures the freedom and exhilaration of youth through elegant storytelling. His extremely honest work spans industries – from automotive and sport to tech and high fashion for brands such as Fendi, Converse, Beats, Prada, Adidas, Versace, Tag Heuer, and more. In 2022, at only 24 years old, he directed the “Hi-Fidelity” music video for Lava La Rue, which was nominated for a UKVMA in the newcomer category and grabbed the attention of global brands. A passionate skateboarder, Herrmann got his start making skate videos and filming behind the scenes content at fashion shows in which he was modeling. A native of Germany, he is based in Berlin.