Director's Works
Patta x FC Barcelona x Nike, Culers del Món Paul Geusebroek
Amsterdam-born director Paul Geusebroek is celebrated for his high-energy, cinematic style, combining atmospheric visuals with fast-paced storytelling. Starting with music videos for Dutch artists like De Jeugd Van Tegenwoordig and The Opposites, he quickly transitioned to global campaigns, including NBA 2K21 with Damian Lillard and a Super Bowl ad for Pokémon Go, both of which propelled him into the international spotlight. Known for his inventive visuals, Paul’s Adidas campaign Creativity Gets You Noticed and Gatorade’s Undefeated highlight his dynamic approach. His 2021 campaign for VanMoof, The Future Is Forward, features a striking vision of greener cities, shot in Kyiv, Ukraine, in just two days. Paul's work also includes iconic ads for Adidas’ World Cup Samba and Nike’s Destroyer, pushing the boundaries of documentary-style commercials. His Wear Your Denim Till The End for G-Star RAW used AI technology to show a man and his jeans ageing together, while The Rhythm of Denim explores contemporary tap dance as a form of communication, winning numerous awards. Recently, he’s directed vibrant campaigns for brands like Coca-Cola, FC Barcelona x Patta, Meta x Ray-Ban, and eBay, making him a sought-after name for visually innovative storytelling.