Director's Works
Reebok, New Cavaliers Otman Qrita
French-Moroccan photographer and director, Otman stands out for his unwavering passion for his work. Driven by boundless energy, he deve- lops at lightning speed, taking with him not only his teams but also the brands and muses with whom he collaborates. His professional and ar- tistic commitment creates a unique dynamic that transcends simple collaborations, bringing exceptional projects to life. Otman recently directed a worldwide campaign for Jordan, and Reebok & Highsnobiety commis- sioned him to write and direct a documentary in Morocco. He worked for 7 years in the image department at Dries Van Noten, where he produced a wide range of content (photos, videos, fashion shows, art direction, social media, etc.). He then be- came a photographer and director, collaborating with numerous fashion brands, including Cha- nel, Poiret, Sevali, and Dion Lee, as well as ma- gazines like Interlope, Madame Figaro Japan, and GQ, notably for the issue dedicated to the Louis Vuitton archives. Close to the fashion world, Otman is neverthe- less a multidisciplinary artist capable of adap- ting his storytelling to various communication universes, particularly in sportswear and lifestyle with Adidas, Salomon, Yamaha, Puma, Nike, and Carhartt. Otman’s universe bridges the gap between fashion and culture, reflecting a need for authen- ticity and a modern, cutting-edge vision deeply rooted in his cultural heritage. He redefines the codes of masculinity and femininity while em- bracing the fusion of cultures.
The film explores the unfiltered beauty of movement through an intimate journey into Morocco's unique horse-riding culture. Through Otman’s lens, we experience the powerful yet poetic grace of a tradition that transcends time—a tribute to the primal bond between human and horse through an unfiltered portrayal of an underrepresented cultural scene.
