Director's Works
Onha, Kodak NITRAM
A Swiss-born director currently based in Brussels, and a graduate of the Institut des Arts de Diffusion in Belgium. He cut his teeth as an assistant director on feature films and TV before announcing himself as the next big name in commercials and music videos with his basketball-based promo for Onha’s ‘KODAK.’ The video premiered to EyeCandy to 31,000 likes.
With this track, I immediately wanted to explore a strong and visual concept that allowed us to reflect the different tones of ONHA. By immersing ONHA in this journey through playlists coming to life, I wanted to create some imagery of the absurd, blending fantasy and visual humor. The idea was to break away from the codes of rap music videos to immerse the viewer in a colorful and pop universe!