Director's Works
Gant, Attention Spam Matthew Frost
Filmmaker Matthew Frost is known for his sharp wit and cinematic style, effortlessly satirizing modern life and celebrity culture. Originally from London and raised in the South of France, he honed his love for storytelling with his siblings and later studied film at UC Berkeley. After paying his dues working his way through many film and photo sets in a variety of departments, Matthew transitioned to directing, gaining attention with a string of viral films including Une Fille Comme Les Autres, Fashion Film starring Lizzy Caplan and Aspirational starring Kirsten Dunst—all playful take on fashion’s quirks. He has since created acclaimed shorts featuring stars like Kate Winslet, Jessica Chastain, and Cate Blanchett, as well as campaigns for brands like Givenchy, Nike, Apple, Hermes and Vogue. Recently, his award winning film Algorithm, starring Olivia Wilde, further established his influential signature blend of humor and style. Matthew’s creativity also shines in photography, with fashion and portrait works published in Vogue, M Le Monde and L'Officiel among others. Matthew has publishes two photo books, Little People in Fur Coats and I Saw the Sign (Damiani).
Attention Spam, written and directed by Matthew Frost for Gant and starring Matt Dillon, is a witty short film that humorously pokes fun the constant marketing distractions that populate our feeds. The film showcases Dillon, as himself, navigating a series of increasingly absurd interruptions, highlighting how difficult it is to stay present in a world filled with constant notifications and increasingly algorithmically conceived digital noise. With Frost's signature blend of humor and satire, it offers a playful take on how our attention spans have been hijacked by technology.