Director's Works
CALM, This is not a drill Kevin Hudson
Kevin Hudson is an award-winning director known for his bold cinematic style and ability to bring challenging conversations to life through film. With a career spanning music videos, commercials, and socially impactful storytelling, Hudson has established himself as a visionary voice in commercial filmmaking. His journey began in the early days of YouTube, creating music videos for friends before evolving into a sought-after director. Hudson’s commercial work includes campaigns for Old Spice, Mallet x Reebok, and CALM (Campaign Against Living Miserably). His most notable recent project, This Is Not a Drill, created for CALM in collaboration with The British Arrows and T&Pm, uses drill music, comedy, and life-saving advice to tackle mental health conversations among Gen Z. The film has been widely praised for its innovative and impactful approach. His commitment to innovation and cultural storytelling remains at the forefront of his work.
A powerful series of films that fuse Drill music, comedy, and life-saving advice. The films aim to treat subtle signs of someone in trouble like it’s an emergency - delivering sharp lyrics, impactful music and humour to cover off all the signs to look for in CALM’s ‘Worried About Someone’ guide. The project intends to break down the stigma around mental health and empower people to help those who need it most. CALM’s research shows Gen Z are talking about everyone’s mental health but their own. 53% of 18-24-year-olds feel unsure about starting a conversation about their own struggles. And this series aims to change that.