Director's Works
Hoka, Fly Human Fly - Bird's Eye Jonas Lindstroem
German-Swedish director and photographer Jonas Lindstroem has created striking visuals for top brands like Hermès, Calvin Klein, Nike, and Rimowa. With a background in fashion photography, his style is known for its bold textures and evocative lighting. Educated at Berlin University of the Arts and London College of Communication, Lindstroem's work spans editorial, commercial, and personal film projects. His collaboration with Hermès includes acclaimed beauty campaigns like Plein Air and Terre d’Hermès. For Sephora, his 2019 film The Unlimited Power of Beauty won multiple awards, capturing a woman’s evolving self-image over 50 years. Lindstroem's 2017 video for Kendrick Lamar’s Element, inspired by photojournalist Gordon Parks, won Gold at the Clio Awards and four D&AD Awards. His #MyTruth campaign for Calvin Klein in 2019 featured stars like Shawn Mendes and Billie Eilish, celebrating authenticity. In 2023, Lindstroem directed campaigns for Moncler, Marco Polo, Louis Vuitton Jewellery, and Giorgio Armani’s My Way, starring Sydney Sweeney, showcasing his ability to blend high-impact visuals with deep emotional resonance.