Director's Works
Far South, Carhartt WIP Summer 2021 Joaquim Bayle
Joaquim fluctuates between a very modern aesthetic and a more raw and singular approach, always with a very cinematic dimension. Equally comfortable in sports and lifestyle as in comedy, he has already worked for Nike, Adidas, Carhartt, Salomon and Jordan.
For its Summer 21 campaign, Carhartt WIP heads south in search of sun.
Set against a backdrop of old towns and countryside roads in post-industrial pockets of France, the campaign film is comprised of a series of short vignettes that swing between meditative and absurd, as three friends in a beat-up old car embark on a road trip with no destination in particular, other than an escape from restless summertime boredom.
Slow in pace and without dialogue, its long, static shots allow the landscape and a series of non-places to act as the key aesthetic markers of the film, untethered to any one specific place or region. Its effect is to capture not so much a narrative, but a feeling, of boundless teenage energy puncturing the tranquility of its sleepy surroundings, and of seemingly trivial moments rendered significant with time.
