Director's Works
DJ Mustard ft Travis Scott, Parking Lot Jeremi Durand
Jeremi Durand is an award winning film director & photographer based between London, UK and France. Former designer specializing in design fiction; image culture, narratives and conceptual thinking are at the core of his skills. Currently developing films - both short and feature - as well as photography work, Jeremi is a multidisciplinary visual artist with a unique stand point. Jeremi has worked with celebrities & artists such as: Roger Federer, MUSE, Placebo, Röyksopp, Gesaffelstein, Digitalism, Yodelice, Zimmer, Kaycyy, Jon Bellion & Illenium, Yodelice, Travis Scott, Chinese Man. As well as with clients and brands such as: Capitol Records, Warner Music, Columbia Records, Because Music, Nike, On Running, Lacoste, Levi’s, Hugo Boss, Asus, Land Rover & Amnesty International.
This music video is an ode to FAITH. Faith in all its forms, be it Faith in God, faith in your friends and family to be here for one another and support each other, faith in oneself to grow as a better human being, and so on. This shared theme links concept and narrative in a unique take on rap music. Symbolising Faith itself, the mustard seed is omnipresent throughout the video, represented on screen in the shape of a tiny (or a giant) ball of golden light. It’s our thread throughout the visuals.