Director's Works
Nike, My Reason Javier Signorelli
Javier Signorelli is a Chilean-Italian director based in Barcelona. His passion for filmmaking ignited at a young age, leading him to study cinema in Rome and launch his career in Scandinavia. With a love for water sports and visual storytelling, Javier has developed a unique style that reflects his adventurous spirit, with an eye for aesthetics and composition. Over the years, he has collaborated with notable brands like Arsenal, Prada, Nike, Freeda, Olistic, and Lavazza, bringing fresh perspectives to a variety of projects. When he’s not on set, you might find him catching waves or seeking inspiration in the great outdoors.
Beautiful insight in the lives of these three athletes. We get to understand that running is mental and the only obstacle are the ones you impose yourself. We shot this campaing in London, Milano and Barcelona.