Director's Works
Fat Dog, Peace Song James Ogram
James Ogram is a UKMVA nominated director living in London. He has directed music videos for Fat Dog, Famous, Jerskin Fendrix, Honeyglaze, Lauren Auder and Jessica Winter. James previously worked in the camera department of various Directors of Photography, including Academy Award-nominated cinematographer Robbie Ryan. He has also collaborated with brands including Red Bull, Penguin Books and the Evening Standard.
"When I first received the brief for this video from Fat Dog, there was one major question to answer: how do I make The Man Who Fell To Earth meet Godzilla on a music video budget?" says Ogram. "It was a little tough. But once I saw Peter (our alien) in make-up, I was confident we could make it work. We filmed Peter against greenscreen, getting him to do karate kicks, punches and all sorts of other bizarre things, so our animator, Evan Lawday, would have something to work with. Peter was a great sport and we managed to get a lot in about an hour. We then had to cram all this story into the remaining two minutes of the music video. We focused on hitting beats and not over-shooting. Spending our time on little looks between Peter and the supporting artists and somehow, I think it all worked out."