Director's Works
Crisis, The Months Hugh Rochfort
After graduating with a BA in Digital Film and Video from Southbank University, Hugh Rochfort kick started his directing career with 4 films for Bridgestone Tyres’ ‘No Matter What’ series. The integrated campaign - featuring uplifting stories of inspiring Olympic athletes across Europe, each one a tale of triumph over huge adversity - was a major contribution to agency WeAreFearless taking home Young Agency of the Year at the BT Sports awards the same year. Following this, Rochfort was chosen to direct W Hotel & Mixcloud’s prestigious ‘Future Rising’ series of short documentaries, featuring up-and-coming talent from the worlds of music and visual art. Rochfort was then selected to direct emotionally resonant campaigns for John Lewis, The England and Wales Cricket Board (ECB), Variety Children’s Club, Elephant Atta, Greater London Authority, and now, Crisis. Meantime, Rochfort has been carving a name for himself in the world of music videos, building a slate of visually stunning and emotive music videos for the likes of James Smith, Billy Locket and Icarus.
This raw and poignant campaign from UK charity Crisis captures the relentless struggles of being homeless, and the real differences that donations can make. People are most likely to donate to a charity like Crisis at Christmas time, but this affecting spot, directed by Hugh Rochfort through Knucklehead, shows how the hardships of homelessness persist all year round. Based on real life experiences, the film follows three characters; a middle-aged man, a young woman, and a mother with her son, as they navigate the horrors of eviction, sleeping on the streets, and finding temporary accommodation.