Director's Works
Doctors For Choice Germany, Welcome to the 70s Gretta-Garoliina Sammalniemi
Gretta Garoliina (b. 1988, Northern Finland) is an accomplished filmmaker whose journey began with a mid-length documentary for the Finnish National Broadcasting Company, YLE. After completing her studies in Finland, she pursued feature film directing at the University of Television and Film Munich (HFF), enriching her craft with an exchange year in Iceland. Gretta has directed and developed an array of commercials and narrative and documentary films across Finland, Germany, and Iceland. Her work has been recognized at numerous festivals, earning accolades such as the ADC Nail in Bronze, the Spotlight Festival Audience Prize in Gold, CommAwards (category Film/ Advertising) Gold, and being shortlisted to ShinyAwards.
The people in the spot rejoice about the come-back of the 70s fashion. Let it all come back! Except, there is something that doesn’t need to resurface again. Never. Welcome to the 70s is a musical with a serious twist. It is a one-taker without any hidden cuts. Even in it’s serious tensions, it doesn’t preach but rather gives the audience facts and food for thought. Though the spot taps to the overruling of the Roe v. Wade and has an “American perspective” the message is universal. It reminds everyone to stay alert and to remember, that the only abortions possible to be banned are the safe ones. The spot is made by recycling old materials, renting props and buying new only what was necessary. It is made with a small budget with people passionate about the cause and the need to make a change.