Director's Works
BBC, Welcome to the City of Love Fx Goby
Fx Goby has the Midas touch, from animation, live-action, and immersive experiences his ability to bring together culture-defining creativity and technical mastery, coupled with his innate charm has earned him fans across the world. The Nexus Studios’ Director has picked up countless awards including two Emmy nominations and a Tribeca X win. He's guided iconic work for the BBC Paris Olympics, Gorillaz, Volkswagen, and Google. In his ongoing collaboration with fashion designer and partner Saul Nash, he gracefully weaves in social commentary through subverting preconceived notions of masculinity, sexuality, and race within fashion. His work, featured in Vogue, Hypebeast, and Nowness, has solidified his global influence. From the romantic allure of his 2D BBC Olympics film to the electrifying energy of his Augmented Reality Gorillaz concerts, Fx's storytelling transcends mediums.
‘Welcome to the City of Love’ celebrates Paris, but not through the lens of clichés. Instead, it’s a heartfelt exploration of the city’s authentic spirit, as seen through the passion and grace of Olympic athletes.
As a French director, I wanted to avoid the tired stereotypes of Paris. Alongside Art Director Callum Strachan, we captured a more genuine version of the city, balancing iconic landmarks with lesser-seen moments that make Paris truly special. The film’s journey ramps up in pace, moving from smooth, romantic transitions to dramatic, breathless sequences, keeping viewers captivated until the final frame.
The evolving colour palette moves from soft pastels evoking romance to bold, energetic tones that mirror the athletes’ passion and commitment.
The athletes themselves were crucial to get right. Each character reflects the physicality of their sport, with exaggerated yet elegant silhouettes that convey power and nuance. Our animation team brought Antoine Bonnet’s delicate yet dynamic designs to life, perfectly blending elegance with athleticism.
Finally, Edith Piaf’s iconic and quintessentially French, love song, ‘Hymne A L’Amour’. Written after she lost the love of her life, world boxing champion Marcel Cerdan, it resonates deeply with the film’s themes of unconditional love and passion. Its arc—melodic, dark, and dramatic—perfectly mirrors the journey we wanted to convey.
Ultimately, this film is about love—love for a city, for a sport, and for the beauty of human achievement.
