Director's Works
Michelin Sleepless in the Kitchen Danny Sangra
Danny Sangra is a British filmmaker, artist, and illustrator known for his eclectic and humorous approach to storytelling and art. He works across multiple mediums, including film, illustration, and digital media, and is often recognized for blending quirky, offbeat humor with visually striking imagery. His work spans short films, commercial projects, and art installations, with a style that frequently involves wit, irony, and a touch of absurdity.
Sangra has collaborated with well-known brands such as Burberry, Balenciaga, and Mercedes-Benz, often bringing his unique blend of visual art and storytelling to fashion films and advertising. His short films and illustrations are often characterized by satirical humor and a distinct, often minimalistic visual style.
On October 1st, the MICHELIN Keys for the UK and Ireland were unveiled alongside the "Sleepless in the Kitchen" campaign, created by BETC. This ad, directed by Danny Sangra, humorously showcases the Guide's expertise in hotels, paralleling its authority in gastronomy. Originally targeting the British market, the campaign underscores MICHELIN's commitment to making the world's best independently selected hotels accessible through its website and app.
