Director's Works
Meme, Myself and AI Chris Boyle
Chris Boyle is a director and co-founder of Private Island, a London-based Mixed-Media Production Paradise. Over the last eight years, Chris and EP Helen Power have established PI as an (occasionally) serious contender in comedy-driven, VFX-heavy commercials. They have delivered films for Adobe, Bud Light, Call of Duty, FIFA 22, Alienware, Pokémon, and Nike. Most importantly, they have created their own brand of PI Rum. PI studio has been an early adopter of AI, delivering commercial campaigns using Deepfaking and LLMs for Wieden Kennedy and Machine learning powered animation for Uncommon Creative Studio and Saatchi and Saatchi. Recently, Chris' AI viral experiments and short films have had tens of millions of views, been featured in the New York Times, and lovingly described by the global press as ‘A hallucinogenic nightmare!’, ‘What hell looks like!’, ‘Joyful monstrosities!’, and ‘Nightmare fuel?’ Despite, or in fact because of this, Private Island remains committed to seeing AI as a tool that, when used ethically and creatively, can supercharge the future of moving image.
'Meme, Myself and A.I.' fuses live-action, vfx and synthetic nightmares to dissect the human condition. AI didn't make this film; Private Island did. Director - Chris Boyle "Currently, there's a lot of talk about the personification of “AI”, something which we also explore in this film. It's a human instinct to find patterns in the sky and attribute greater meaning to inanimate objects, for better or worse. But, we firmly believe AI is a tool; AI has never wanted to make anything—there are always people behind it. As animators and filmmakers, we already knew how to generate believable performance from smoke and mirrors - and whilst for sure, the tools we made much of this film with are dizzying - and synthetic characters and performance are evolving at a blistering pace - fundamentally, what we learnt in making this film is that it's only the people in front of and behind the camera or computer - and ultimately you, the people watching, that make it authentic and make you want to believe."