Director's Works
Nike, Air Max SNDR Obscura Alexander Peri
Alexander has been with Pine since its inception – first as a Director’s Assistant working alongside leading directors such as Anton Tammi, Philippe Tempelman, and Filip Nilsson, and now as an up-and-coming director himself. Before Pine, Alexander graduated from Beckmans College of Design with a Bachelor’s Degree in Graphics and Fine Art, where he received scholarships from both EQT and the Daniel Sachs Foundation. Combining previous experience from music video productions with academia, Alexander built a strong visual language which reflects his in-depth understanding of graphic design. He excels where composition, color, and form intersect. This becomes evident in his work with Ayra Starr & Neiked, Chimi, and Jade Cropper, among others. His profound awareness of visual communication funnels into his work which has drawn great attention to him as a new and promising director.
The film is structured around six distinct scenes, each acting as a standalone visual piece while collectively forming a cohesive narrative. The central theme is the contrast between 'Reality' and 'Elevated Reality', creatively spotlighting the Nike SNDR shoe