What was the writing process like – was it in tandem with lil Yachty?
The writing process was a journey, we started on the project back in September. We always want to be associated with artists who are taking a left turn on doing something bold and Yachty’s new album is definitely both of those things. Originally we were quite deep on working on a different track but the more we talked it through with Yachty and his creative directors, the more we realised that song was just too wild for a video – there’s some songs that you shouldn’t make videos for as they will never live up to the mind’s eye, and that other song was one of them.
Say Something has a clear intention lyrically, so it sets up a good parameter of unrequited love from which we went on to build a fever dream. We wanted the narrative to be anchored around the moment where you tell someone you love them for the first time, and as time dilates the fantasy unravels as you wait for what feels like eternity for your love interest to say something.
This is such a detour from your usual work..
We don’t really see it as much of a detour, rather just us being given a chance to push further on a bigger scale than we have before, but the themes of surrealism permeating the mundane via an inward journey is a running theme throughout our work – we were just finally given some breathing room to push it!
Why did you shoot it in Colombia?
We shot the video in Bogota, Colombia – this was mainly due to a timing situation for Yachty, but also a lot of the locations worked really well for the world we were trying to build.
P.S. Also catch Crowns & Owls’ skit for Lil Yachty, Department of Mental Tranquility in the carousel above
BTS on location in Bogota, Colombia
INFO:
Crowns & Owls website
@crownsandowls
Represented:
FRANCE: NOE@PHANTASM.TV
USA: TARA@HAPPYPLACE.TV
