One of the best creative commercials

17th November 2020

Title of film: Burberry, Festive

Director: Megaforce

Production Company: Riff Raff

Hail Storms and Hail Marys for festive times, Megaforce's magical formula of larger than life grandeur grounded in the reality of human experience - in this case, friendship in the face of adversity - has Burberry singing in the rain.

An (impeccably dressed) quartet dance through the streets; each step taken choreographed by renown collective (LA) HORDE and creatively written and imagined by Megaforce through Riff Raff.

MEGAFORCE: “We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film ‘Singin’ in the Rain’ came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together.”